Self-promotion and Visual Communication Strategies for Entrepreneurship.
9 of the 20 November 2020 Hours from 18:30 p.m. to 20:30 p.m. |
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Description
Entrepreneurship is an activity that has grown progressively and has been accelerated in recent times by various factors, becoming a source of income for the entrepreneur and on several occasions even their first source of work. But in the first steps the entrepreneur is oriented towards self-management for the management of the business, sales, distribution and of course for communication. For this reason, this course seeks to guide all entrepreneurs towards an effective self-promotion of their offer, be these goods, products, services or experiences to strategically reach the public and achieve their commercial objectives.
Sustainable development goals
Decent work and economic growth
Reduction of inequalities
Objectives and methodology
General objective:
Optimize the communication of the offer of the undertakings, through the strategic management of theoretical and technical communication tools.
Specific objectives:
Analyze communication and supply relationships
Define communication strategies
Develop practical communication work with online tools
Methodology:
The course methodology is divided into two parts, the first one refers to a virtual work with the group of participants, before whom theoretical and practical information related to strategic visual communication for enterprises will be presented, then spaces will be opened for feedback where The questions of each one will be answered in relation to the enterprises they own. Another methodological strategy has to do with the practical application of this knowledge in their own undertakings. At this point, each of the participants will have the opportunity to apply the knowledge acquired to their ventures, for which free online tools will be used and later they will be taken to the official channels that each one handles in their projects.
Duration
Total 30 hours:
10 synchronous hours
20 hours of autonomous work
Contents
Module I: Introduction to the course and evaluation of ventures
Entrepreneurship and communication
Situation of the enterprises
The identifier vs the logo
Module II: Offer, communication and sale
Identification of the offer (products, goods, services and experiences)
Identification of the offer values
Module III: Means
The format
The picture
Typography
Color
Video
Module IV: Means
Social Media
Other media
Module V: Creation of messages based on online resources
Post creation
Site Creation
Creation of videos
Certificates
Certificates of approval will be issued provided that the participant passes 70% of the academic performance evaluation and registers an attendance equal to or greater than 80% of the synchronous classes.
Recipients
General public that owns businesses in development or seeks to launch their business.
Investment
General Public US $ 70,00
UDA staff US $ 48,00
Payment Methods
All debit and credit cards are accepted.
General Public $ 70.00 code 1256
Teachers, administrators and students of the UDA $ 48, 00 code 1255
Teaching and administrative staff, once you check the box "Payment role discount" when registering online, the automatic discount to the payment role will be made, $ 42,00 in the month of November 2020.
Students of the UDA, will be discounted in the second tuition of the cycle September 2020 - January 2021
Site
Virtual classes through the virtual campus and Zoom platform.
Registrations
Registrations are closed