Government Communication in Crisis Contexts

Assertive government communication is always a challenge. More now in the digital age and the infinity of possibilities that have been opened for online communication, which is constantly facing the bombardment of calls “Fake news”

The last social crisis of last October, evidenced, among many other things, the need for more and better communications, which forces us to constantly train and update. This is a challenge for both political managers, corporate communicators, consultants, analysts and journalists, as well as the important sector of social activism.  

In this context, the University of Azuay and its Institute of Sectional Regime Studies, IERSE, in collaboration with the Research Group in Applied Communication together with the Continuing Education department, have prepared a day of reflection and training on the challenges of management communication in crisis contexts. The program is eminently practical that will allow, in addition to reflecting on communication practices in political contexts, to have tools to be better prepared when facing a crisis context.

Objective

Offer an instrumental and theoretical framework that introduces the assistant to the proper management of government communication, particularly in crisis contexts.  

Specific objectives

1. Reflect on crisis processes and the role of communication as a channel of certainty.

2. Propose tools to strategically manage communication with an emphasis on political and corporate contexts. 

Course methodology

Contact hours: Master classes, interspersed with group work, exhibitions and debates among the attendees.

Virtual classroom:

Module I: Proposed text reading. Resolution of questionnaire.

Module II: Reading of proposed text. Questionnaire resolution.

Module III: Proposed text reading. Resolution of questionnaire.

Autonomous work:

Module II: Presentation of a draft of a management plan applied to a specific case. 

Evaluation system

Virtual Classroom Questionnaires: 40%

Autonomous Work: 60%

Approval requirements:

Global evaluation equal to or greater than 70%.

Minimum attendance of 80% of face-to-face classes.

Minimum assistance of the 80% to the virtual platform.

22 hours: 13 contact hours

                  6 hours virtual platform

                  3 hours of autonomous work:

I Introductory Framework: Definition and scope of communication in political contexts.

1. Evolution of political communication
2. Mediatization of politics.
3. Political communication in Latin America (Case review)

II Government communication

1. What is government communication.
2. The communication strategy as a management tool.
3. Government Myth (Case Review)

III The challenge of the digital environment

1. The digital environment in Ecuador. 
2. Seeking cyber democracy.
3. Tools available to generate conversations (engagement). (Case review)

IV Communication in crisis contexts

1. Identification of a crisis.
2. Managing uncertainty. 
3. Scenario management tools (Case review).

A certificate of approval of the course: "Government Communication in Crisis Contexts" will be issued for 22 hours, with the academic endorsement of the University of Azuay.

Political managers, social activists, advisers, communication teams of public entities, communicators and political journalists; citizens interested in political communication. 

PhD Caroline Ávila Nieto

One time cost: $ 80,00

Payment in the Treasury of the UDA, with the code No. 1218

All credit cards are accepted.

For teachers and administrators of the UDA, once you check the box "Payment role discount" when registering online, the automatic discount to the payment role will be made, in a fee of $ 80 in February 2020.

University of Azuay

mgt. Miriam Briones Garcia: formacion.continua@uazuay.edu.ec