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Storytelling for tourism ventures, value creation in digital environments

From February 26 to April 03, 2024

Face-to-face modality
50 hours: 20 in person, 8 in the workshop and 22 of autonomous work.

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Course

About this course

Understanding the characteristics and possibilities of contemporary communication through the study of the EIRM project (Innovation Strategies in Tourism Resources) and the derived tourism innovation products, will allow us to get closer to storytelling and the construction of brands with identity capable of connecting emotionally with their public.

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Objectives

Develop an innovative proposal that integrates tools for the creation of narrative content applied to those who make up the value chain of the tourism sector.

Specific objectives

  • Address the possibilities and challenges of the relationship between tourism and cultural heritage. 
  • Apply storytelling tools based on agile ideation methodologies for the creation of content applied to heritage spaces and tourist services as a marketing tool. 
  • Identify the main digital applications, applications of the different platforms in production and visual content aimed at increasing digital traffic.
  • Integrate digital tools and content supported by storytelling in an innovative proposal to reactivate tourism products and services.
ODS

Sustainable development goals

Decent work and economic growth

Decent work and economic growth

Sustainable cities and communities

Sustainable cities and communities

Methodology

The initial stage gives us a broad vision of the implications and possibilities of storytelling, as well as how the construction of a brand can rely on it to form digital communities.
We will develop prototypes, minimum viable products with the possibility of scalability, of content that apply storytelling as an instrument to make visible and communicate the unique and differential value of a brand, following the agile ideation method proposed by Outliers School.

  • Entrepreneurial Clinics:

Spaces dedicated to mentoring and development of strategic elements for the definition of your tourism product. These clinics will be worked with a small number of entrepreneurs that will allow, under the workshop modality, to develop the key and backbone components of a minimum viable proposal for the entrepreneur.

Duration

Duration

Duration

50 hours: 20 in person, 8 in the workshop and 22 of autonomous work.

Opening hours

Monday, Wednesday and Friday, from 17:00 p.m. to 20:00 p.m.

Mode

In‑person

Teachers)

Teachers)

Santiago Andrés Escobar Cobos

Santiago Andrés Escobar Cobos

Mgt.

Master in Communication with a Major in Digital Communication

Content

Content

  • Topic 1
  • Topic 2
  • Topic 3
  • Entrepreneurial clinics
Storytelling Bases

  • The art of telling stories within the tourism sector

Branding - Identity vs. Storytelling

  • The construction of collective value as an instrument of tourist positioning.

Prototype - Minimum Viable Product

Conceptualization and use of tools for the production of audiovisual content for the tourism proposal

Entrepreneurial clinics

  • Define your business brand
  • Structure the business idea
  • Value narrative of your business
  • Communicating the value of your business

Date

Dates

From February 26 to April 03, 2024

Investment

Investment

Course + Entrepreneurial Clinics

$ 200,00

Course

$ 150,00

Certificates

Certificates

Once the activities and requirements for the development of the course have been fulfilled, participants will receive the Certificate of Approval of the course in face-to-face mode: “Storytelling for tourism ventures, value creation in digital environments”, provided that the participant meets the approval requirements: evaluation equal to or greater than 70% and minimum attendance of 80% at the face-to-face classes.

Information

More Information

More information about this course

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